Agenda

Thursday 6th March 2025

Odeon Luxe West End, London

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12:00

Registration Opens

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13:00

Welcome

Helen Slaven, Chief Revenue Officer & Jay Johnston, CEO, poq

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13:20

Navigating Parenthood with a Digital Companion: Bringing the Mamas & Papas App to Life

Jo Molineux, Digital Director, Mamas & Papas

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13:35

Shifting Trends in Virtual Commerce: What Today’s Consumers Really Expect

Lauren Evans, Global Enterprise, Bambuser

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13:55

Networking & 'Ask the Expert' led by our Partners

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14:25

Retail’s Blind Spot: Why Brands Are Getting Cross-Channel Wrong—And How to Fix It

Emily Stevens, Director, Strategic Services, Airship

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14:45

A Year in Review: The White Company's App Evolution and Lessons Learned

Kate Parkinson, Head of Digital Customer Experience

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15:00

Navigating Customer-Centric Content in Mobile-First & App-Driven Digital Experiences

David Ross, EVP Global Sales & Partnerships, Amplience

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15:20

Networking & 'Ask the Expert' led by our Partners

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15:50

The New Product Discovery Journey – How Social Media is Transforming the Way Consumers Find and Buy Products

Alex Vaidya, CEO & Founder, StoryStream

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16:10

From Scroll to Install: Integrating TikTok, Snap & More into Your App Strategy

Sheenu Aggarwal, Global Head of App Marketing & Growth, poq

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16:30

App Power: Fueling Kurt Geiger’s Global Expansion Strategy

Christopher Rodger, VP of Global Digital, Kurt Geiger

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16:45

Keynote Speaker

Rising to the Challenge: Harnessing Resilience for Success

Chris Lemons

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17:45

Thank you and Close

Helen Slaven, Chief Revenue Officer & Jay Johnston, CEO, poq

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17:50

Networking, Drinks & Food

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