--- title: "Apprising 2025: Mobile to the Max Full Agenda" description: Full agenda for Apprising, poq’s flagship event in London. Join us for all things app and networking. --- [![poq\_logo\_navy (1)](https://insights.poqcommerce.com/hs-fs/hubfs/poq_logo_navy%20(1).png?width=7652&height=3322&name=poq_logo_navy%20(1).png "poq_logo_navy (1)")](https://poqcommerce.com/) - [App Commerce](https://poqcommerce.com/app-commerce/) - [Platform](https://poqcommerce.com/app-commerce-platform/) - [Clients](https://poqcommerce.com/success-stories/) - [Insights](https://poqcommerce.com/app-commerce-insights/) - [Events](https://poqcommerce.com/events/) - [Careers](https://poqcommerce.com/careers/) - [Contact](https://poqcommerce.com/contact/) ![apprising 2025 logo (poq presents) - white](https://insights.poqcommerce.com/hs-fs/hubfs/social-suggested-images/apprising%202025%20logo%20(poq%20presents)%20-%20white.png?width=500&height=84&name=apprising%202025%20logo%20(poq%20presents)%20-%20white.png "apprising 2025 logo (poq presents) - white") **Agenda** # Thursday 6th March 2025 # Odeon Luxe West End, London Haven't registered yet? [Register Here!](https://insights.poqcommerce.com/apprising25?hsLang=en) #### 12:00 ##### Registration Opens ##### *Foyer* ![Apprising Speakers-10](https://insights.poqcommerce.com/hubfs/Apprising%20Speakers-10.png "Apprising Speakers-10") #### 13:00 ##### Welcome ##### Helen Slaven, Chief Revenue Officer & Jay Johnston, CEO, poq ##### *Screen 1* ![Apprising Speakers-6](https://insights.poqcommerce.com/hubfs/Apprising%20Speakers-6.png "Apprising Speakers-6") #### 13:20 ##### Navigating Parenthood with a Digital Companion: Bringing the Mamas & Papas App to Life ##### Jo Molineux, Digital Director, Mamas & Papas ##### *Screen 1* ![Apprising Speakers-2](https://insights.poqcommerce.com/hs-fs/hubfs/Apprising%20Speakers-2.png?width=1080&height=1080&name=Apprising%20Speakers-2.png "Apprising Speakers-2") #### 13:35 ##### Shifting Trends in Virtual Commerce: What Today’s Consumers Really Expect ##### Lauren Evans, Global Enterprise, Bambuser ##### *Screen 1* ![Apprising Speakers-7](https://insights.poqcommerce.com/hs-fs/hubfs/Apprising%20Speakers-7.png?width=1080&height=1080&name=Apprising%20Speakers-7.png "Apprising Speakers-7") #### 13:55 ##### Networking & 'Ask the Expert' led by our Partners ##### *Foyer* ![Apprising Speakers-10](https://insights.poqcommerce.com/hubfs/Apprising%20Speakers-10.png "Apprising Speakers-10") #### 14:25 ##### Retail’s Blind Spot: Why Brands Are Getting Cross-Channel Wrong—And How to Fix It ##### Emily Stevens, Director, Strategic Services, Airship ##### *Screen 1* ![Apprising Speakers-5](https://insights.poqcommerce.com/hs-fs/hubfs/Apprising%20Speakers-5.png?width=1080&height=1080&name=Apprising%20Speakers-5.png "Apprising Speakers-5") #### 14:45 ##### A Year in Review: The White Company's App Evolution and Lessons Learned ##### Kate Parkinson, Head of Digital Customer Experience ##### *Screen 1* ![Apprising Speakers-4](https://insights.poqcommerce.com/hubfs/Apprising%20Speakers-4.png "Apprising Speakers-4") #### 15:00 ##### Navigating Customer-Centric Content in Mobile-First & App-Driven Digital Experiences ##### David Ross, EVP Global Sales & Partnerships, Amplience ##### *Screen 1* ![Apprising Speakers-8](https://insights.poqcommerce.com/hs-fs/hubfs/Apprising%20Speakers-8.png?width=1080&height=1080&name=Apprising%20Speakers-8.png "Apprising Speakers-8") #### 15:20 ##### Networking & 'Ask the Expert' led by our Partners ##### *Foyer* ![Apprising Speakers-10](https://insights.poqcommerce.com/hubfs/Apprising%20Speakers-10.png "Apprising Speakers-10") #### 15:50 ##### The New Product Discovery Journey – How Social Media is Transforming the Way Consumers Find and Buy Products ##### Alex Vaidya, CEO & Founder, StoryStream ##### *Screen 1* ![Apprising Speakers-9](https://insights.poqcommerce.com/hubfs/Apprising%20Speakers-9.png "Apprising Speakers-9") #### 16:10 ##### From Scroll to Install: Integrating TikTok, Snap & More into Your App Strategy ##### Sheenu Aggarwal, Global Head of App Marketing & Growth, poq ##### *Screen 1* ![Apprising Speakers-6](https://insights.poqcommerce.com/hubfs/Apprising%20Speakers-6.png "Apprising Speakers-6") #### 16:30 ##### App Power: Fueling Kurt Geiger’s Global Expansion Strategy ##### Christopher Rodger, VP of Global Digital, Kurt Geiger ##### *Screen 1* ![Apprising Speakers-3](https://insights.poqcommerce.com/hs-fs/hubfs/Apprising%20Speakers-3.png?width=1080&height=1080&name=Apprising%20Speakers-3.png "Apprising Speakers-3") #### 16:45 ##### Keynote Speaker ##### Rising to the Challenge: Harnessing Resilience for Success ##### Chris Lemons ##### *Screen 1* ![Untitled (6)](https://insights.poqcommerce.com/hs-fs/hubfs/Untitled%20(6).png?width=1080&height=1080&name=Untitled%20(6).png "Untitled (6)") #### 17:45 ##### Thank you and Close ##### Helen Slaven, Chief Revenue Officer & Jay Johnston, CEO, poq ##### *Screen 1* ![Apprising Speakers-6](https://insights.poqcommerce.com/hubfs/Apprising%20Speakers-6.png "Apprising Speakers-6") #### 17:50 ##### Networking, Drinks & Food ##### *Foyer* ![Apprising Speakers-10](https://insights.poqcommerce.com/hubfs/Apprising%20Speakers-10.png "Apprising Speakers-10") --- ### [Work with us!](https://poqcommerce.com/careers/) Increase insight, engagement, conversion and revenue. 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