---
title: poq at NRF 2025
description: Meet with us at NRF 2026, the retail industry’s top event, showcasing how native mobile apps transform customer engagement and boost sales. Connect with our experts and discover innovative strategies that empower retailers in the digital-first era.
---

[![poq\_logo\_navy (1)](https://insights.poqcommerce.com/hs-fs/hubfs/poq_logo_navy%20(1).png?width=7652&height=3322&name=poq_logo_navy%20(1).png "poq_logo_navy (1)")](https://poqcommerce.com/)

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![NRF2026](https://insights.poqcommerce.com/hs-fs/hubfs/NRF2026.png?width=356&height=200&name=NRF2026.png "NRF2026")

# Meet poq at NRF

Join Helen Slaven and Brandon Sewell in New York this January to discuss how native mobile apps are becoming the competitive advantage in retail.

   11th - 13th January 2025

[Jacob K. Javits Convention Center, New York City, NY](https://nrfbigshow.nrf.com/)

 

![Helen Slaven](https://insights.poqcommerce.com/hs-fs/hubfs/Helen%20Slaven.png?width=250&height=250&name=Helen%20Slaven.png "Helen Slaven")

Helen Slaven, poq Chief Revenue Officer

![Brandon Sewell](https://insights.poqcommerce.com/hs-fs/hubfs/Screenshot%202025-12-15%20at%2011.23.10.png?width=250&height=210&name=Screenshot%202025-12-15%20at%2011.23.10.png "Brandon Sewell")

Brandon Sewell, poq VP Growth & Partnerships

---

Apps aren't just another channel anymore. They're the owned channel that's outperforming everything else, delivering 41% higher conversion than mobile web while cutting acquisition costs from $50+ to $0.01 per engagement.

During BFCM 2025, retailers with native apps captured disproportionate value while web-only competitors struggled with rising costs and stagnant conversion rates. The performance gap isn't closing, it's widening.

**At NRF, we're discussing:**

✅ Why apps delivered 50% revenue growth during BFCM 2025 while acquisition costs dropped 25%  
✅ How push notifications convert at 24% vs. email's 2-4%  
✅ What separates app strategies that drive results from those that don't

**Whether you're evaluating your first app, scaling an existing one, or wondering why your mobile web strategy isn't delivering, let's talk.**

Helen and Brandon will be at the Javits Center January 11-13, 2026.

## Let's Connect

Schedule a meeting with our team to explore how poq can elevate your mobile app strategy and drive retail success.

### Please send us your details, and we will get back to you to schedule a meeting time.

### We look forward to connecting with you soon at #NRF2026!

### [Work with us!](https://poqcommerce.com/careers/)

Increase insight, engagement, conversion and revenue.

Decrease costs, risks and implementation time.

Streamline integration, reporting and performance.

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Tel: +44 (0) 203 794 4120

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New York, NY 10017

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